The Brands section allows you to create and manage different aspects of your portal to match your own personal brand. You can have multiple brands, but most people only need one.

In addition to having different brands, each brand can have different themes; this allows you to make changes to how a single brand looks. For example, you might have a different theme for each season (summer, fall, etc.).

A theme has its own name, and you can set up logos, favicons, colors, fonts, wallpaper, and even custom code.